Experience

ART DIRECTOR, 2010 - Present
Freelance

  • Spearhead end-to-end art direction, conceptualization, and design execution for diverse projects including branding, websites, editorial, point of sale materials, out-of-home advertising, magazine ads, and social media campaigns.

  • Resolve strategic challenges to deliver projects of the utmost quality, meeting deadlines and budget constraints.

  • Collaborate closely with clients to discern project objectives, facilitating the development of innovative and effective solutions.

  • Present concepts to clients and adeptly incorporate feedback to refine deliverables.

  • Cultivate and sustain open-minded client relationships, ensuring satisfaction and fostering long-term partnerships.

  • Drive strategic problem-solving initiatives to ensure deliverables meet client objectives while adhering to timelines and budgets.

  • Utilize strong communication skills to collaborate closely with clients, interpreting project goals and translating them into effective visual solutions.

  • Demonstrate adaptability and flexibility in managing diverse projects and client needs, resulting in long-lasting client relationships and repeat business.

MANAGER, CREATIVE & STUDIO SERVICES, July 2021 - Present
Mark IV

  • Oversee the efficient delivery of premium creative services, exceeding client expectations and maintaining robust relationships with internal and external stakeholders.

  • Collaborate with team members to enhance project efficiency, offering valuable insights and fostering a culture of innovation.

  • Supervise workload and project delivery, ensuring adherence to standards, design guidelines, and quality requirements.

  • Manage freelance resources and cultivate a diverse talent pool to meet evolving client needs.

  • Champion productivity, teamwork, and professionalism, serving as a role model for the team.

  • Effectively prioritize and allocate resources to optimize workflow efficiency and meet project deadlines.

HEAD OF DESIGN & PRODUCTION, Apr 2018 - July 2021
ART DIRECTOR, Nov 2016 - July 2021
Blakely Inc.

  • Spearhead the design and production process from concept to completion, overseeing a multidisciplinary team to deliver creative solutions that drive business objectives.

  • Implement strategic initiatives to streamline workflow processes and improve project management efficiency.

  • Collaborate closely with cross-functional teams including copywriters, marketers, and stakeholders to develop integrated campaigns that resonate with target audiences.

  • Lead client presentations, effectively communicating creative concepts and gathering feedback to refine deliverables.

  • Provide mentorship and guidance to team members, fostering professional development and growth within the department.

ART DIRECTOR, Oct 2014 - Nov 2016
CREATIVE TEAM LEAD, Jan 2010 - Oct 2014
GRAPHIC DESIGNER, May 2007 - Jan 2010
Match Marketing Group (Commix Communications; acquired October 2014)

  • Conceptualize and execute creative solutions across various platforms including print, digital, and multimedia, driving brand awareness and engagement.

  • Collaborate with cross-functional teams to develop integrated marketing campaigns that effectively communicate brand messaging and drive results.

  • Manage project timelines and budgets, ensuring deliverables are completed on time and within scope.

  • Foster strong relationships with clients, understanding their needs and objectives to deliver tailored solutions that exceed expectations.

GRAPHIC DESIGNER, Apr 2006 - May 2007
The Source By Circuit City, A Division of InterTAN Canada

  • Design visually compelling promotional materials including packaging, brochures, and digital assets, maintaining brand consistency and adhering to retail standards.

  • Provide art direction for product photography sessions, ensuring alignment with brand aesthetics and messaging.

  • Collaborate with cross-functional teams to develop multimedia advertisements for retail environments, driving product awareness and sales.

PACKAGING DESIGNER, Sept 2004 - Apr 2006
Logitech Electronics Inc., A Division of InterTAN Canada

  • Design innovative product packaging solutions that effectively communicate product features and benefits while adhering to retail standards and technical requirements.

  • Collaborate with internal stakeholders to develop packaging files for print production, ensuring accuracy and compliance with brand guidelines.

  • Create user manuals for electronic devices, prioritizing clarity and usability to enhance the customer experience.

Education

GEORGIAN COLLEGE
Graphic Design Diploma with honours, Sept 2001 - April 2004
Art Fundamentals Certificate with honours, Sept 2000 - April 2001

Software

• InDesign • Illustrator • Photoshop • Acrobat • Microsoft Office